Beauty is context-dependent: Naturalness, familiarity, and semantic meaning influence the appreciation of geometric shapes
Rounded shapes are associated with softness and warmth, whereas Platonic solids are associated with hardness and coldness.We investigated the temperature-shape association through sensorial/conceptual qualities of geometric ice-like textured shapes.In Experiment 1, participants viewed symmetrical rotating 3D shapes (five Platonic solids—cube, tet